Tag: luxury activewear

Is Sportswear Fashion? How Athletic Wear Became a Style Staple

Is Sportswear Fashion? How Athletic Wear Became a Style Staple

by Fiona Worthing, 5 Feb 2026, Sportswear

Sportswear has evolved from gym-only gear to a dominant fashion force. This article explores how collaborations between luxury brands and athletic companies, streetwear culture, and the rise of athleisure have blurred the lines between performance and style. Learn when sportswear crosses into fashion and how to style it effectively.

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